Haldirams branded on railway locomotives
Ofcourse, it's very common for us to see the names and publicity po posters of shopping malls, movies on RTC busses and on walls in the cities but from tomorrow on wards we are going to see various private brands on railway locomotives. It would be an income generation scheme for the stare owned indian railways with out increasing railway fares. Even by leasing the vacant lands to private organizations is also an income source for railways but this private brands to be decorated on locomotives would be the innovative idea.
Nagpur division of the Central Railways (CR) zone has completed the physical branding of five locomotives in a record time of 33 days. The five locomotives are decorated with the private branded sweet and confectionery manufacture Haldirams.
Nagpur division had allocated the branding of five locomotives through tender to Haldiram’s, which is an Indian sweets and snacks manufacturer. The branding project for all five locomotives was completed in a record time of 33 days. The branding would fetch some income to Indian railways. As of now the locomotives are not yet decided in which routes they would run.