Psychology Behind Sarileru Success
There are those times when you just wonder how a film worked at the box office despite its lack of content and depth. The same seems to be the case with the movie ‘Sarileru Neekevvaru’. When it came in theatres audience gave it a red carpet treatment with 130 crores collection. The film turned out to be one of the biggest hits at the start of 2020.
However, when it came to Amazon Prime there are many who are commenting how come such a movie worked. This is especially those who didn’t watch it in theatres. So, there is a small psychology trick to it. During the Sankranthi time the mania and mindset is different. This is the time when families go along with their kids.
In the case of ‘Sarileru’ the kids really enjoyed the film especially the train episode though it sounded silly to elders. Also, kids wanted to watch again so repeat audience factor was there. Overall, the simple and somewhat ridiculous comedy worked and this is something which works only when watched in theatres. That’s exactly how the Sankranthi formula works. If you remember, even ‘F2’ came that way last year.
Point is, serving as per audience mood is a big feat. It is not that the makers can’t make serious movies but intelligence to understand what works when is key. That’s where ‘Sarileru’ and team shined.