Akshay's Film Strikes Record Deal For OTT
The theatrical release was the only option that filmmakers used to have earlier. Now, they have another option for releasing their films i.e, digital release/direct OTT release. Due to the closure of theaters many filmmakers are opting for OTT release to recover their investment.
But the star heroes are staying away from OTT release considering the high budgets involved. For the first time, Bollywood star Akshay Kumar gave a green signal to release his upcoming film 'Laxmmi Bomb' digitally. A leading OTT player reportedly offered Rs.125 crores to close the deal and it is the highest digital rights deal for an Indian film.
The release date and the other details will be revealed soon. The movie is a remake of Telugu film 'Kanchana'. Lawrence wielded the megaphone for the remake as well.